For any business aiming to conquer the global market, translating their website into the local language of its viewers is the key to higher conversions. Statistics, such as those presented by market research company Forrester Research, underscore the difference that a local language presence can make on the target market.
For instance, studies have shown that there are more than 100 million non-English speakers who regularly use the Internet, and web users will stay twice as long on a website if it's in their native tongue. Another important indicator for website localization is the fact that the probability of site visitors being converted into consumers is four times higher if the site content is in their native language.